CareerSafe is a company that provides government online safety courses for a wide variety of industries. Thousands of students and teachers log into CareerSafe's website each year to purchase and access their learning materials. The purpose of this project was to redesign the UI design, create a new sholarships program page, and create better tools for customers to more quickly find answers to problems.
I just want to order the OSHA 10 Hour Course, without any hassle. The goal is the faster I pass the sooner I can work!
Trevor Parker
Construction Worker
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Problem
Problem
'Industry' was removed from the navbar and new topics such as 'Scholarships' and 'Help' section were added. My responsibilities were to create these new sections. We wanted to reduce customer support callings so we divided each help topic to their own section that were easy to find.
Both the primary and secondary colors were original brand colors. However, the primary colors were too bright and gave a vibe that felt immature. It was our goal to create feeling of solemnity, at the same time giving it a modern appeal.
To help portray the company as more sophisticated, I swapped a few of the darker secondary colors with the primary colors. This accomplished the goal without risking loss of brand recognition from customers.
Help pages are typically content driven rather than aesthetic. Focusing on scan ability and creating / organizing new categories were key.
Customers service calls cost companies lots of money. Helplines should be lower on hierarchy of importance (bottom pg).
