Creating a layout that embodied the new design was challenging. Aesthetics had to seamlessly meet the demands of functionality, while strict accessibility standards had to be met. Contrasting dark and light sections was also an important tool for creating balance and distinction between one category and the next.

Product help pages needed visible clarity dividing each article. These help pages were often very lengthy and with the addition of anchors, users could now be brought to the targeted category without having to endlessly scroll through content. As a last resort, customers were provided with direct access to customer support at the bottom of the page.

After conducting a thorough competitive analysis, multiple rounds of online surveys and analyzing heat map patterns, I uncovered data that revealed underlying issues that impeded customer sign on process. Several changes were then made, some of which included a reduction in irrelevant links, the addition of a progress meter, clarity in instructions, and password setting prompts. This sleek black / grey pattern was part of the brand redesign.

My role was to create new page layouts that implemented the newly updated design system, clean up the asset library, as well as create new visual standards for messaging.